Adding Value by Design

Why Australia has to add value to its commodity products and services, through design, branding, licensing, marketing and advertising.

Why Australia has to add value to its commodity products and services, through design, branding, licensing, marketing and advertising.

Introduction - Creative Consultant And Communication Designer

CA ProfilePicI specialise in Communication Design - Corporate Identity and Brand Building. Design with purpose, in both form and function, is always my goal and by combining the fundamental principles of communication design with innovative approaches to brand strategy, I have been able to deliver successful and relevant outcomes that add value to brands.

Possessing the rare ability to marry problem-solving and creative instinct with market awareness and project management, I've positioned myself as a key creative consultant to a variety of industries and high-net-worth brands within the Property, Tourism, Finance and Resources sectors. 

My experience in working directly with a range of professionals from administrative assistants to CEO's allow me to be a trusted source of design thinking and often results in getting the very best out of those members within a collaborative environment.

 

StHilliersIdentity

 

V2H Aus Website

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Introduction Celia Murray - IP Licensing

Hello and great to connect with you.

I am an IP licensing specialist. This means that I help progressive companies either commercailise and monetise your own intellectal property to create new income streams, or help you to license someone else's intellectual ptoperty to grow your business.

Intellectual property elements includes trademarks, brands, software, patents, innovations, images and designs which may reside in your business.  You can license these, it is like leasing these assets, to other companies who then pay you a royalty income.  When managed carefully, licensing is a controlled programme and your assets are used according to your rules.

We are a nation of innovators and love our brands.  Licensing can extend your brand into new consumer products and services; globalise your innovation to create new sales income and increase business value.  I wish to add value to progressive companies who have intellectual property and want to learn how to monetise this.

ABOUT ME:  Owner of Untapped Agency, an intellectual property licensing agency which enhances brands to commercialise and monetise.  Educator of company owners, Cheif Executives and Directors as to innovative licensing programmes.  As an IP Licensing specialist and a Trademarks Attorney, I offer commercial marketing and sales experience with intellectual property law to execute licensed programmes.  I am recruited by companies to develop licensing strategic plans, deal negotiation, brand launches and total licensing management on behalf of IP Owners.

Check me out here Linked In and contact me at Untapped Agency here.  I hope I can help you grow.

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Mike Sullivan
Celia, I find the area you are working in fascinating from the perspective of regional companies being able to add value to their... Read More
Saturday, 18 March 2017 13:32
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If you build it - they will come?

Sometimes - but not all the time. I have followed this journey that Digital Business Insights has been on for quite a while now. If the above was entirely true, we would have got here quicker. But sometimes it's difficult to bring people along for a journey unless WIFM is very very clear. Ultimately it's about ENGAGEMENT. Mutual benefit is by far the strongest business relationship there can be.

My name is Stephen King. I have a pretty diverse resume. Ultimately my experience in the Air Force, Private sector and Not for Profit sector has shown me that my real skill is Problem Solving. I started my business - The Sponsorhsip Brokers three years ago because I was frustrtaed at the lack of real engagement in most relationships between those wanting to raise revenue and those wishing to invest it. In my world the term Sponsorship causes all sorts of reactions. For most it means donating to someone with little measurable return. Find someone next year that proposes to be different and the circle continues. Don't get me wrong - some do it really well and they guard this process well.

Originally, I thought that my business would focus primarily on the revenue seeker side - think Association, Charity or other Not for Profit. The reality now is that we work with both sides. There is more power in a Corporate taking real control of their spend. Why wade through 100's of copies of proposals - hoping to stumble across the one that fits your strategy. We have found that identifying who can best deliver to you on that strategy with very real measurable returns works very well.

So now we see opportunities everywhere.

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Celia Murray
Hi Stephen The Sponsorship programme you manage by creating a measurable return is fundamental. Every organisation wants to help ... Read More
Monday, 20 March 2017 13:34
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